IDEAS home Printed from https://ideas.repec.org/p/zbw/itse22/265653.html
   My bibliography  Save this paper

Why would the users of Google's cloud services intend to switch to alternative services?

Author

Listed:
  • Lim, Chulmin
  • Kim, Seongcheol

Abstract

As the amount of data collected by individuals increases and working and education environments are digitalized, the demand for personal cloud storage services (PCSS) has been expanded as well. Users can upload their data to the storage in the cloud service and use or share the data seamlessly through multiple devices. Global service providers such as Google and Microsoft have led this market based on their high cloud computing technology and extensive user network, providing free basic service to all users. Google, however, has changed its Google Photos from free to paid service according to the new cloud service policy. Considering diverse opinions and evaluations on the change, this study aims to analyze the users' response to Google's PCSS and service charging policy. This study examines the factors affecting cloud service users' intention to switch to alternative services based on the push-pullmooring (PPM) framework in the context of South Korea. The result of this study provides some practical and policy implications for cloud service providers, IT-related institutions, and government.

Suggested Citation

  • Lim, Chulmin & Kim, Seongcheol, 2022. "Why would the users of Google's cloud services intend to switch to alternative services?," 31st European Regional ITS Conference, Gothenburg 2022: Reining in Digital Platforms? Challenging monopolies, promoting competition and developing regulatory regimes 265653, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itse22:265653
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/265653/1/Lim-and-Kim.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bo Li & Subodha Kumar, 2018. "Should You Kill or Embrace Your Competitor: Cloud Service and Competition Strategy," Production and Operations Management, Production and Operations Management Society, vol. 27(5), pages 822-838, May.
    2. Kshetri, Nir, 2016. "Institutional and economic factors affecting the development of the Chinese cloud computing industry and market," Telecommunications Policy, Elsevier, vol. 40(2), pages 116-129.
    3. Ozu, Atsushi & Kasuga, Norihiro & Morikawa, Hiroyuki, 2020. "Cloud computing and its impact on the Japanese macroeconomy–its oligopolistic market characteristics and social welfare," Telecommunications Policy, Elsevier, vol. 44(1).
    4. William H. DeLone & Ephraim R. McLean, 1992. "Information Systems Success: The Quest for the Dependent Variable," Information Systems Research, INFORMS, vol. 3(1), pages 60-95, March.
    5. Lin, Angela & Chen, Nan-Chou, 2012. "Cloud computing as an innovation: Percepetion, attitude, and adoption," International Journal of Information Management, Elsevier, vol. 32(6), pages 533-540.
    6. Everett Lee, 1966. "A theory of migration," Demography, Springer;Population Association of America (PAA), vol. 3(1), pages 47-57, March.
    7. Park, Yuri & Koo, Yoonmo, 2016. "An empirical analysis of switching cost in the smartphone market in South Korea," Telecommunications Policy, Elsevier, vol. 40(4), pages 307-318.
    8. Kshetri, Nir, 2013. "Privacy and security issues in cloud computing: The role of institutions and institutional evolution," Telecommunications Policy, Elsevier, vol. 37(4), pages 372-386.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yoonsun Oh & Jungsuk Oh, 2017. "A critical incident approach to consumer response in the smartphone market: product, service and contents," Information Systems and e-Business Management, Springer, vol. 15(3), pages 577-597, August.
    2. Zeng, Zhongping & Li, Siqi & Lian, Jiunn-Woei & Li, Jiang & Chen, Tao & Li, Yujia, 2021. "Switching behavior in the adoption of a land information system in China: A perspective of the push–pull–mooring framework," Land Use Policy, Elsevier, vol. 109(C).
    3. Yoonsun Oh & Jungsuk Oh, 0. "A critical incident approach to consumer response in the smartphone market: product, service and contents," Information Systems and e-Business Management, Springer, vol. 0, pages 1-21.
    4. Laila Touhami Morghem & Khawlah Ali Abdalla Spetan, 2020. "Determinants of International Migration: An Applied Study on Selected Arab Countries (1995-2017)," International Journal of Economics and Financial Issues, Econjournals, vol. 10(2), pages 6-19.
    5. Philippe Cohard, 2020. "Information Systems Values: A Study of the Intranet in Three French Higher Education Institutions," Post-Print hal-02987225, HAL.
    6. Yan Zhang & Ciaran B. Trace, 2022. "The quality of health and wellness self‐tracking data: A consumer perspective," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(6), pages 879-891, June.
    7. Karina Acosta & Hengyu Gu, 2022. "Locked up? The development and internal migration nexus in Colombia," Documentos de Trabajo Sobre Economía Regional y Urbana 19931, Banco de la República, Economía Regional.
    8. Dreher, Axel & Fuchs, Andreas & Langlotz, Sarah, 2019. "The effects of foreign aid on refugee flows," European Economic Review, Elsevier, vol. 112(C), pages 127-147.
    9. Abdesamad Zouine & Pierre Fenies, 2014. "The Critical Success Factors Of The ERP System Project: A Meta-Analysis Methodology," Post-Print hal-01419785, HAL.
    10. Vakulenko, Elena, 2019. "Motives for internal migration in Russia: what has changed in recent years?," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 55, pages 113-138.
    11. Chen-Yuan Chen & Bih-Yaw Shih & Shih-Hsien Yu, 2012. "Disaster prevention and reduction for exploring teachers’ technology acceptance using a virtual reality system and partial least squares techniques," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 62(3), pages 1217-1231, July.
    12. Irene Alfarone & Ugo Merlone, 2024. "Should I stay or should I go: A dynamical model of musicians’ agglomeration and migration," Quality & Quantity: International Journal of Methodology, Springer, vol. 58(1), pages 97-116, February.
    13. Blackburn, Nivea & Brown, Judy & Dillard, Jesse & Hooper, Val, 2014. "A dialogical framing of AIS–SEA design," International Journal of Accounting Information Systems, Elsevier, vol. 15(2), pages 83-101.
    14. R. A. Dolzhenko & S. V. Lobova, 2021. "Factors of Youth Migration Behavior. Case Studies of the Siberian Federal District and Altai Krai," Regional Research of Russia, Springer, vol. 11(1), pages 40-47, January.
    15. Xiaoyan Mu & Anthony Gar-On Yeh & Xiaohu Zhang & Jiejing Wang & Jian Lin, 2022. "Moving down the urban hierarchy: Turning point of China’s internal migration caused by age structure and hukou system," Urban Studies, Urban Studies Journal Limited, vol. 59(7), pages 1389-1405, May.
    16. Pitukhina, Maria & Tolstoguzov, Oleg & Belykh, Anastasia, 2022. "Арктические Местные Сообщества И Зарубежная Трудовая Миграция В Российской Арктике [Arctic local communities and foreign labour migration in Russian arctic]," MPRA Paper 115159, University Library of Munich, Germany.
    17. Sanghyun Kim & Bora Kim & Minsoo Seo, 2020. "Impacts of Sustainable Information Technology Capabilities on Information Security Assimilation: The Moderating Effects of Policy—Technology Balance," Sustainability, MDPI, vol. 12(15), pages 1-24, July.
    18. Jung Lee & Jae-Nam Lee & Bernard C. Y. Tan, 2015. "Antecedents of cognitive trust and affective distrust and their mediating roles in building customer loyalty," Information Systems Frontiers, Springer, vol. 17(1), pages 159-175, February.
    19. Douglas Gurak & Mary M. Kritz, 2016. "Pioneer settlement of U.S. immigrants," Demographic Research, Max Planck Institute for Demographic Research, Rostock, Germany, vol. 34(25), pages 705-740.
    20. Mauro Lanati & Rainer Thiele, 2024. "South‐south refugee movements: Do pull factors play a role?," Economics and Politics, Wiley Blackwell, vol. 36(2), pages 928-958, July.

    More about this item

    Keywords

    Google cloud service; Personal cloud storage service (PCCS); Switching intention; Push-Pull-Mooring (PPM) framework;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:itse22:265653. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: http://www.itseurope.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.