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Priorities of local OTT platforms' internationalization strategies

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  • Nam, Jinyoung
  • Jung, Yoonhyuk

Abstract

Digitalization is widely recognized as a pivotal force influencing the evolution of the business world and societies at large (Cortellazzo et al., 2019). Media platforms have entered foreign markets to grab new opportunities, especially for geographic and product expansion in the global market. Over-the-top (OTT) platforms focus on global expansion into diverse regions, aiming for platform expansion in the global market. Many established competitors have led to many OTT platforms including Netflix expanding internationally (Deloitte, 2018). For instance, Paramount planned to commission 150 original international programs for Paramount Plus streaming services by 2025, while Disney Plus has expanded its services in the international regions (FICDC, 2022). OTT platforms have become the main distribution and consumption channel for digital content by global users.

Suggested Citation

  • Nam, Jinyoung & Jung, Yoonhyuk, 2024. "Priorities of local OTT platforms' internationalization strategies," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302501, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb24:302501
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    References listed on IDEAS

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    1. Nitish Singh & Surender Munjal & Sumit Kundu & K. Rangarajan, 2023. "Platform-Based Internationalization of Smaller Firms: The Role of Government Policy," Management International Review, Springer, vol. 63(1), pages 91-115, February.
    2. Panos Constantinides & Ola Henfridsson & Geoffrey G. Parker, 2018. "Introduction—Platforms and Infrastructures in the Digital Age," Information Systems Research, INFORMS, vol. 29(2), pages 381-400, June.
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    Keywords

    Over-the-top (OTT) platforms; Internationalization strategies; AHP analysis;
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