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Business Model Innovation and Digital Transformation of the LEGO Group: An Open Innovation and Dynamic Capabilities Perspective

Author

Listed:
  • Farahmand, Elham
  • Muñoz I Busto, Isaac
  • Khan, Mudassir Akber
  • Adur, Hilda

Abstract

Digitalization is transforming industries, creating opportunities and challenges for established companies and startups (Rachinger et al., 2018). The LEGO Group, despite facing challenges, has successfully embraced digital transformation to enhance success. However, concerns about data security and ethical usage arise from extensive data collection from platforms like LEGO Ideas and Bricklinks (Holland & Wise, 2023). This research aims to address these issues and provides valuable insights from the LEGO Group's experiences to help organizations navigate their digital transformation initiatives effectively in today's digital landscape.

Suggested Citation

  • Farahmand, Elham & Muñoz I Busto, Isaac & Khan, Mudassir Akber & Adur, Hilda, 2024. "Business Model Innovation and Digital Transformation of the LEGO Group: An Open Innovation and Dynamic Capabilities Perspective," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302493, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb24:302493
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    File URL: https://www.econstor.eu/bitstream/10419/302493/1/ITS-Seoul-2024-paper-071.pdf
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