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How employees of Korean franchise restaurants perceive kiosk accessibility for the elderly

Author

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  • Jang, Chaeyun

Abstract

Digital transformation encompasses fundamental changes in strategy, operations, and culture through the adoption of digital technologies. The franchised restaurant industry in South Korea is undergoing such a transformation, prominently using kiosks for ordering and payment processes. While kiosks enhance convenience and efficiency, they pose challenges for the elderly, who face digital exclusion. South Korea's aging society heightens this issue, as digital exclusion can lead to broader social exclusion. Addressing kiosk accessibility in the private sector, where adoption is rising, necessitates understanding the perceptions of those managing these services. This study adopts Social Representation Theory (SRT) to explore restaurant industry employees' understanding of kiosk accessibility for the elderly. Through semi-structured interviews and core-periphery analysis, the findings reveal both business opportunities and organizational challenges in improving kiosk accessibility for the elderly. This study offers implications for integrating digital inclusion into the digital transformation of private industries.

Suggested Citation

  • Jang, Chaeyun, 2024. "How employees of Korean franchise restaurants perceive kiosk accessibility for the elderly," 24th ITS Biennial Conference, Seoul 2024. New bottles for new wine: digital transformation demands new policies and strategies 302474, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb24:302474
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    File URL: https://www.econstor.eu/bitstream/10419/302474/1/ITS-Seoul-2024-paper-038.pdf
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