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Substitution between mobile telephony and OTT communication services: the case of Thailand

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  • Jirakasem, Monarat
  • Mitomo, Hitoshi

Abstract

This research aims to examine the relation between Over-The-Top (OTT) services and mobile telephony. It will also investigate factors affecting customer use of OTT services. Such services have been increasing in terms of revenue and intensity of usage; conversely, revenue from mobile telephony has been declining. As a result, many analysts expect that OTT services may soon replace mobile telephony. Nonetheless, empirical research regarding this assumption is scarce, particularly in the case of Thailand. Thus, this research aims to explore the claim regarding substitution between those two communication services. The research relies on survey data collected in 2014 by NBTC, and comprises 4,716 observations. OTT services in Thailand were found to be complimentary to mobile telephony usage (p-value

Suggested Citation

  • Jirakasem, Monarat & Mitomo, Hitoshi, 2018. "Substitution between mobile telephony and OTT communication services: the case of Thailand," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190338, International Telecommunications Society (ITS).
    • Handle: RePEc:zbw:itsb18:190338
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    1. Cecere, Grazia & Corrocher, Nicoletta, 2012. "The usage of VoIP services and other communication services: An empirical analysis of Italian consumers," Technological Forecasting and Social Change, Elsevier, vol. 79(3), pages 570-578.
    2. Torsten J. Gerpott & Sandra Thomas & Michael Weichert, 2014. "Usage of established and novel mobile communication services: Substitutional, independent or complementary?," Information Systems Frontiers, Springer, vol. 16(3), pages 491-507, July.
    3. Gerpott, Torsten J. & Meinert, Phil, 2016. "The impact of mobile Internet usage on mobile voice calling behavior: A two-level analysis of residential mobile communications customers in Germany," Telecommunications Policy, Elsevier, vol. 40(1), pages 62-76.
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    Cited by:

    1. Sung, Nakil & Kim, Minchang, 2023. "COVID-19 and changes in content usage behavior: The case of South Korea," Telecommunications Policy, Elsevier, vol. 47(1).

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    Keywords

    Over-The-Top (OTT) services; Mobile telephony; Thailand; Substitution effect;
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