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Strategy first: Ten questions to answer before starting an international campus

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  • Kleibert, Jana M.
  • Rottleb, Tim
  • Schulze, Marc
  • Bobée, Alice

Abstract

The report is intended for senior managers and decision-makers of internationalisation strategies at higher education institutions around the world, and organisations that are involved in consulting, advertisement and support of the internationalisation of higher education. Based upon 136 qualitative interviews with senior higher-education managers and transnational education stakeholders in Europe, Asia and the Middle East conducted between 2018 and 2020, we develop recommendations for developing strategies and avoiding risks in offshore campus development. The report: (1) Discusses the key challenges for international campus developments. It reveals lessons to be learned from failures. (2) Systematically discusses the six most common risks for offshore campuses; including a lack of institutional strategy, financial and reputational risks as well as risks relating to peripheral locations, risky partnerships, and changing regulations in host environments. (3) Develops risk mitigation strategies on the basis of a ten-question checklist.

Suggested Citation

  • Kleibert, Jana M. & Rottleb, Tim & Schulze, Marc & Bobée, Alice, 2021. "Strategy first: Ten questions to answer before starting an international campus," IRS Dialog 2/2021, Leibniz Institute for Research on Society and Space (IRS).
    • Handle: RePEc:zbw:irsdia:22021
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    File URL: https://www.econstor.eu/bitstream/10419/235471/1/1761083112.pdf
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    References listed on IDEAS

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    1. Marc Philipp Schulze, 2021. "Of Bumping and Bending: Foreign Universities’ FDI Strategies in Malaysia," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 112(2), pages 179-194, April.
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    Cited by:

    1. Rottleb, Tim & Kleibert, Jana M. & Schulze, Marc, 2022. "Developing successful transnational education hubs: Key challenges for policy makers," IRS Dialog 4/2022, Leibniz Institute for Research on Society and Space (IRS).
    2. Kleibert, Jana M. & Schulze, Marc P. & Rottleb, Tim & Bobée, Alice, 2023. "(Trans)regional embeddedness and the resilience of offshore campuses," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 10(1), pages 23-32.
    3. Rottleb, Tim & Kleibert, Jana M., 2022. "Circulation and containment in the knowledge-based economy: Transnational education zones in Dubai and Qatar," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, issue (OnlineFi.

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    1. Schulze, Marc Philipp & Kleibert, Jana Maria, 2021. "Transnational education for regional economic development? Understanding Malaysia's and Singapore's strategic coupling in global higher education," EconStor Open Access Articles and Book Chapters, ZBW - Leibniz Information Centre for Economics, vol. 25(4), pages 363-382.
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