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The role of marketing strategies in penetrating Southeast and East Asian markets

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  • von Kirchbach, Friedrich

Abstract

Over the last two decades, Southeast and East Asian developing countries have evolved into an economic growth pole of increasingly global importance. The pronounced trade orientation of the eight major countries - i.e. the ASEAN countries, Hong Kong, the Republic of Korea and Taiwan - has rendered their combined import volume larger than that of the Middle East, Africa or Latin America. In 1984, 8.7 per cent of total OECD countries' exports (without intra-EEC trade) went to this region, up from 5.2 per cent in 1970. In relation to European standards, the imports of these eight countries are substantial. They were equivalent to 51.4 per cent of external EEC imports in 1984. Against this background, the declining role of European companies in this region deserves attention.

Suggested Citation

  • von Kirchbach, Friedrich, 1985. "The role of marketing strategies in penetrating Southeast and East Asian markets," Kiel Working Papers 249, Kiel Institute for the World Economy (IfW Kiel).
    • Handle: RePEc:zbw:ifwkwp:249
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    Cited by:

    1. Agarwal, Jamuna Prasad, 1986. "Home country incentives and FDI in ASEAN countries," Kiel Working Papers 258, Kiel Institute for the World Economy (IfW Kiel).
    2. Hiemenz, Ulrich, 1986. "Multinational enterprise business behaviour and industrialization in ASEAN countries," Kiel Working Papers 265, Kiel Institute for the World Economy (IfW Kiel).
    3. Groß, Martin, 1986. "Intrafirm trade with ASEAN countries by Japanese and US multinational corporations," Kiel Working Papers 273, Kiel Institute for the World Economy (IfW Kiel).
    4. Agarwal, Jamuna Prasad, 1989. "Determinants and structural development of FDI in Pacific-Rim developing countries," Kiel Working Papers 382, Kiel Institute for the World Economy (IfW Kiel).

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