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Rückenwind für Betriebsräte: Eine Analyse der "besser statt billiger"-Kampagne der IG Metall NRW

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  • Bromberg, Tabea

Abstract

Auf den Punkt: "Besser statt billiger" ist der Ansatz der IG Metall, eine offensive Gegenstrategie zu Kostensenkungs- und Verlagerungsstrategien der Unternehmen zu entwickeln. Die 2004 von der IG Metall NRW gestartete Kampagne ist inzwischen zu einem kontinuierlichen Prozess geworden, der sich in der Praxis weiter ausweitet. (Arbeits-)organisatorische Innovationen stehen im Zentrum der von uns untersuchten "besser"-Prozesse. Der gemeinsame Nenner der "besser"-Strategien der Betriebsräte besteht darin, das Management auf seinem eigenen Terrain herauszufordern. Die breite fachliche und politische Einbeziehung von Beschäftigten ist von entscheidender Bedeutung für die Entwicklung und Durchsetzung alternativer Strategien.

Suggested Citation

  • Bromberg, Tabea, 2011. "Rückenwind für Betriebsräte: Eine Analyse der "besser statt billiger"-Kampagne der IG Metall NRW," IAQ-Report 2011-05, University of Duisburg-Essen, Institute for Work, Skills and Training (IAQ).
  • Handle: RePEc:zbw:iaqrep:301501
    DOI: 10.17185/duepublico/45676
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