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Investor Relations als Beruf: Eine Untersuchung zur Professionalisierung der Kapitalmarktkommunikation von Unternehmen

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  • Maas, Martina

Abstract

In Deutschland hat sich seit Anfang der 2000er durch die zunehmende Finanzmarktorientierung der Unternehmen die Funktion Investor Relations (IR) als Managementtätigkeit etabliert. Auch wenn die Aufgabenfelder der Investor Relations inzwischen bekannt sind, liegen bislang kaum Erkenntnisse zur Professionalisierung der Investor Relations vor. Auf Basis des Merkmalsansatzes, welcher um Machtaspekte ergänzt wurde, zeigt dieser Beitrag, wie sich die Professionalisierung der IRManagementfunktion in Deutschland vollzogen hat. Als Datengrundlage dienen 15 Interviews mit IR-Managern und Personalberatern. Ein Ergebnis dieses Beitrags ist, dass sich im Zeitverlauf durch unternehmensseitige Aushandlungsprozesse und unterstützt durch den Deutschen Investor Relations Verband ein Professionalisierungsprozess der IR-Managementfunktion vollzogen hat, welcher aber bis heute nicht abgeschlossen ist. Dabei handelt es sich bei der Einrichtung und Etablierung der IR-Managementfunktion um eine strategische Entscheidung des Managements, um sich Handlungsspielräume innerhalb der Beziehung zum Investor zu verschaffen.

Suggested Citation

  • Maas, Martina, 2023. "Investor Relations als Beruf: Eine Untersuchung zur Professionalisierung der Kapitalmarktkommunikation von Unternehmen," Working Papers 11, Helmut Schmidt University, Research Cluster OPAL.
    • Handle: RePEc:zbw:hsuopa:11
    DOI: 10.24405/14979
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    References listed on IDEAS

    as
    1. Maas, Martina, 2018. "Karrierewege im Berufsfeld Investor Relations – Exploration eines neuen Berufsfeldes anhand eines Mixed-Methods-Designs," Books, Rainer Hampp Verlag, number 9783957103253.
    2. Manuel Kaiser & Elisabeth S. C. Berger, 2021. "Trust in the investor relationship marketing of startups: a systematic literature review and research agenda," Management Review Quarterly, Springer, vol. 71(2), pages 491-517, April.
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    More about this item

    Keywords

    Investor Relations; Finanzmarktkommunikation; Professionalisierung; Managementfunktion;
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