An empirical research of consumers' trust propensity in CRM successes
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- Lenard Huff & Lane Kelley, 2003. "Levels of Organizational Trust in Individualist Versus Collectivist Societies: A Seven-Nation Study," Organization Science, INFORMS, vol. 14(1), pages 81-90, February.
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Keywords
trust propensity; CRM brand image; CRM purchase intention; ad skepticism;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-MKT-2018-01-01 (Marketing)
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