Author
Abstract
Book Publishing is a high-risk business since book publishing houses need to drop most of their product range every half of the year and create new titles. Planning success therefore is a very hard thing to do and is stated as "erratic". In addition Book publishing houses not only aim at economic success but also at creating culture. These special con- ditions have led to the demand of a dual organisation with efficient, hierarchical business processes on the one hand and decentralized, non- hierarchical creatives processes on the other. However, there has been no real discussion in media management literature how this should be achieved and how those both systems can work together effectively in one company. Furthermore Book Publishing has seen tremendous shifts in the last years: With customer behaviour and media consumption habits changing more quickly than ever book publishing needs to be more customer oriented while media convergence and the demand for content in a multitude of formats (e.g. printed books, apps, E-Books, websites) are demanding new and flexible organisational answers. A possible approach for finding new and adaptable practices is the concept of organizational agility, which was created for companies in highly- innovative and fast changing environments in manufacturing in the 1970ies and lived up to widespread use in IT-companies and IT-related research accordingly since the 1990ies and during the 2000s. This Literature Review aims at summarizing the status of organizational research in the media economy and especially the book publishing eco- nomy as well as describing the status of organizational agility in research both from a manufacturing and IT-management view. It shows that the organizational perspective on book publishing lacks research and opens the question if and how organizational agility and agile frameworks can help book publishing houses to maintain and gain adaptability.
Suggested Citation
Fuchshuber, Ina, 2020.
"Organisationale Agilität von Buchverlagen: Forschungsstand,"
Erlangen Contributions to Media Management and Media Economics
11/2020, Friedrich-Alexander University of Erlangen-Nuremberg (FAU), Institute for the Study of the Book, Professorship of E-Publishing and Digital Markets.
Handle:
RePEc:zbw:fauebm:112020
Download full text from publisher
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:fauebm:112020. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
We have no bibliographic references for this item. You can help adding them by using this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://buchwissenschaft.phil.fau.de/ .
Please note that corrections may take a couple of weeks to filter through
the various RePEc services.