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Agiles Business Model Management mit dem Canvas Business Model

Author

Listed:
  • Becker, Marco
  • Daube, Carl Heinz

Abstract

Es wird in diesem Working Paper untersucht, in wie weit sich das Canvas Business Model zum agilen Business Model Management für Unternehmen in der Vorgründungs- und Gründungsphase eignet.

Suggested Citation

  • Becker, Marco & Daube, Carl Heinz, 2018. "Agiles Business Model Management mit dem Canvas Business Model," EconStor Preprints 179897, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esprep:179897
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    File URL: https://www.econstor.eu/bitstream/10419/179897/1/Working-Paper_2018-06-15_final.pdf
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    More about this item

    Keywords

    Business Model; agil; Business Model Management; Canvas Business Model;
    All these keywords.

    JEL classification:

    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • L16 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Industrial Organization and Macroeconomics; Macroeconomic Industrial Structure

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