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CP ALL and the Case of Value Web Creation

Author

Listed:
  • Michael, Bryane
  • Hartwell, Christopher A.
  • Korovkin, Vladimir

Abstract

The two-dimensional value chain model has served business theorists for decades. Yet, we know that integrated companies in emerging markets combine many dimensions of service and product to generate customer value. What does CP All teach us about the new "value web" concept? Using a simple model, we derive implications for returns on capital, wages and other variables which interest managers.

Suggested Citation

  • Michael, Bryane & Hartwell, Christopher A. & Korovkin, Vladimir, 2015. "CP ALL and the Case of Value Web Creation," EconStor Preprints 109020, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esprep:109020
    as

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    File URL: https://www.econstor.eu/bitstream/10419/109020/1/CPAll%20Final.pdf
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    References listed on IDEAS

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    More about this item

    Keywords

    retailing; emerging markets;

    JEL classification:

    • D46 - Microeconomics - - Market Structure, Pricing, and Design - - - Value Theory
    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions

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