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Artificial Intelligence Driven Trend Forecasting: Integrating BERT Topic Modelling and Generative Artificial Intelligence for Semantic Insights

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  • Kumar, Deepak
  • Weissenberger-Eibl, Marion

Abstract

In the fast-paced realm of technological evolution, accurately forecasting emerging trends is critical for both academic inquiry and industry application. Traditional trend analysis methodologies, while valuable, struggle to efficiently process and interpret the vast datasets of today's information age. This paper introduces a novel approach that synergizes Generative AI and Bidirectional Encoder Representations from Transformers (BERT) for semantic insights and trend forecasting, leveraging the power of Retrieval-Augmented Generation (RAG) and the analytical prowess of BERT topic modeling. By automating the analysis of extensive datasets from publications and patents, the presented methodology not only expedites the discovery of emergent trends but also enhances the precision of these findings by generating a short summary for found emergent trends. For validation, three technologies - reinforcement learning, quantum machine learning, and Cryptocurrencies - were analysed prior to their first appearance in the Gartner Hype Cycle. Research highlights the integration of advanced AI techniques in trend forecasting, providing a scalable and accurate tool for strategic planning and innovation management. Results demonstrated a significant correlation between model's predictions and the technologies' appearances in the Hype Cycle, underscoring the potential of this methodology in anticipating technological shifts across various sectors

Suggested Citation

  • Kumar, Deepak & Weissenberger-Eibl, Marion, 2024. "Artificial Intelligence Driven Trend Forecasting: Integrating BERT Topic Modelling and Generative Artificial Intelligence for Semantic Insights," EconStor Conference Papers 300545, ZBW - Leibniz Information Centre for Economics.
  • Handle: RePEc:zbw:esconf:300545
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    Keywords

    BERT; Topic modelling; RAG; Gartner Hype Cycle; LLM; BERTopic;
    All these keywords.

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