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The Potential of Generative AI tools such as ChatGPT for Sustainable Business Model Innovation

Author

Listed:
  • Duwe, Daniel
  • Weissenberger-Eibl, Marion A.

Abstract

Megatrends such as sustainability force companies to adjust their business models or even to create entirely new ones. However, many companies struggle to do so be-cause of multiple reasons such as lacking creativity and capacity. The advent of Generative AI tools such as ChatGPT can help to overcome this challenge. In this paper, it was analyzed if and how Generative AI can be used to develop innovative business models and whether the results are of the same quality as compared to the ones from human origin.

Suggested Citation

  • Duwe, Daniel & Weissenberger-Eibl, Marion A., 2024. "The Potential of Generative AI tools such as ChatGPT for Sustainable Business Model Innovation," EconStor Conference Papers 300532, ZBW - Leibniz Information Centre for Economics.
    • Handle: RePEc:zbw:esconf:300532
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