Impact of gamification on GenZ consumers’ online impulse buying behavior intention: evidence from Shopee application in the Vietnamese market
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- Molinillo, Sebastian & Navarro-GarcÃa, Antonio & Anaya-Sánchez, Rafael & Japutra, Arnold, 2020. "The impact of affective and cognitive app experiences on loyalty towards retailers," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
- Hamed Taherdoost, 2016. "Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research," Post-Print hal-02546796, HAL.
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More about this item
Keywords
gamification; Gen Z; impulsive buying; SOR framework;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-NEU-2023-11-13 (Neuroeconomics)
- NEP-PAY-2023-11-13 (Payment Systems and Financial Technology)
- NEP-SEA-2023-11-13 (South East Asia)
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