IDEAS home Printed from https://ideas.repec.org/p/zbw/eiswps/11.html
   My bibliography  Save this paper

Die "Marke" Olympia und die besondere Bedeutung von Vertrauenskriterien: Eine Geschichte von Markt, Macht und Moral

Author

Listed:
  • Emrich, Eike
  • Pierdzioch, Christian
  • Pitsch, Werner

Abstract

Marken sind komplexe Versprechen. Der Konsum olympischen Sports (z. B. durch Zuschauer) ist sozial eingebettet und vertrauensabhängig. Reputation des IOC und Regeltreue (z. B. Dopingfrei-heit) olympischer Athleten sind wichtige Nachfragefaktoren. Proteste in der Schweiz, in Bayern und aktuell in Brasilien gegen die Ausrichtung olympischer Spiele, Daten aus olympischen Zuschauer-befragungen sowie zur Bedeutung des olympischen Medaillenspiegels liefern empirische Evidenz, wonach Fairness und ethische Bindung als in Teilen preis- und einkommensunabhängiges ethisches Argument Eingang in die Nachfragefunktion der Konsumenten finden. Zwecks Lösung des Ziel-konflikts zwischen Produktionsfunktion (sportliche Höchstleistungen, Einkommen) und Legitimati-onsfunktion (fairer, sauberer olympischer Sport) entkoppelt das IOC nicht nur kommunikativ Reden und Handeln, sondern tätigt als Nutzen maximierender Akteur auch Investitionen in den Anschein von Regeltreue und mediale Beeinflussung. Die Zusammenhänge werden in einem formalen Modell des IOC als Nutzen maximierender Akteur abgebildet.

Suggested Citation

  • Emrich, Eike & Pierdzioch, Christian & Pitsch, Werner, 2014. "Die "Marke" Olympia und die besondere Bedeutung von Vertrauenskriterien: Eine Geschichte von Markt, Macht und Moral," Working Papers of the European Institute for Socioeconomics 11, European Institute for Socioeconomics (EIS), Saarbrücken.
    • Handle: RePEc:zbw:eiswps:11
    DOI: 10.22028/D291-23447
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/230861/1/EIS-Workingpaper-11-2014.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22028/D291-23447?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Richau Lukas & Emrich Eike & Follert Florian, 2019. "Quid Pro Quo! Organization Theoretical Remarks about FIFA’s Legitimacy Under Blatter and Infantino," The Economists' Voice, De Gruyter, vol. 16(1), pages 1-9, December.
    2. Haut, Jan, 2016. "International prestige through sporting success? Searching empirical evidence," Working Papers of the European Institute for Socioeconomics 17, European Institute for Socioeconomics (EIS), Saarbrücken.
    3. Herrmann, Konstantin & Emrich, Eike & Frenger, Monika & Rasche, Christoph, 2018. "First step developing a early-warning system against corruption for sports associations," Working Papers of the European Institute for Socioeconomics 24, European Institute for Socioeconomics (EIS), Saarbrücken.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:eiswps:11. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://eis-online.org/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.