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Der Schutzbereich des Markenrechts unter besonderer Berücksichtigung ökonomischer Aspekte

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  • Bröcher, Julia
  • Hoffmann, Marie-Luise
  • Sabel, Tatjana

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  • Bröcher, Julia & Hoffmann, Marie-Luise & Sabel, Tatjana, 2005. "Der Schutzbereich des Markenrechts unter besonderer Berücksichtigung ökonomischer Aspekte," Working Papers 14, University of Münster, Competence Center Internet Economy and Hybrid Systems, European Research Center for Information Systems (ERCIS).
    • Handle: RePEc:zbw:cciehs:14
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    References listed on IDEAS

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    1. Willrodt, Karsten, 2004. "Markenkompetenz : Konzeption und empirische Analyse im Industriegüterbereich," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 18444, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    2. Asa Boholm, 1998. "Comparative studies of risk perception: a review of twenty years of research," Journal of Risk Research, Taylor & Francis Journals, vol. 1(2), pages 135-163, April.
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    Cited by:

    1. Totz, Carsten, 2005. "Potenziale und Herausforderungen der Markenführung im Kontext internetbasierter Interaktionen," Working Papers 30, University of Münster, Competence Center Internet Economy and Hybrid Systems, European Research Center for Information Systems (ERCIS).

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