IDEAS home Printed from https://ideas.repec.org/p/zbw/agukci/284410.html
   My bibliography  Save this paper

Communications Trend Radar 2024. Information inflation, AI literacy, workforce shift, content integrity & decoding humans

Author

Listed:
  • Stieglitz, Stefan
  • Zerfaß, Ansgar
  • Wloka, Michelle
  • Clausen, Sünje

Abstract

What does the future hold for corporate communications? The Communications Trend Radar is an applied research project. On an annual basis, it identifies relevant trends for corporate communications from the fields of society, management, and technology. The research team at the University of Potsdam (Professor Stefan Stieglitz, Sünje Clausen, MS.) and Leipzig University (Professor Ansgar Zerfass, Dr Michelle Wloka) identified the following trends for 2024: Information Inflation, AI Literacy, Workforce Shift, Content Integrity, Decoding Humans. More information on the trends can be found in the Communications Trend Radar Report 2024

Suggested Citation

  • Stieglitz, Stefan & Zerfaß, Ansgar & Wloka, Michelle & Clausen, Sünje, 2024. "Communications Trend Radar 2024. Information inflation, AI literacy, workforce shift, content integrity & decoding humans," Communication Insights 20, Academic Society for Management & Communication – An initiative of the Günter Thiele Foundation, Leipzig.
    • Handle: RePEc:zbw:agukci:284410
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/284410/1/1882412273.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:agukci:284410. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://www.akademische-gesellschaft.com/en/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.