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Ethylene has proven effective in shortening the postharvest cold storage period required for Anjou pears to ripen, allowing for market availability early in season. To analyze ethylene’s effect on eating quality and elicit consumers’ preferences and values, three sensory tests plus choice experiments were conducted at different points in time after harvest. Results indicate that consumers were willing to pay $2.26/lb to have highly edible quality pears in the early season that had been treated with ethylene to speed ripening. As the cold storage period increased (70 days and 169 days) these premiums for conditioned fruit decreased ($0.20/lb and $0.29/lb)

Author

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  • Karina Gallardo

    (School of Economic Sciences, Washington State University)

Abstract

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Suggested Citation

  • Karina Gallardo, 2009. "Ethylene has proven effective in shortening the postharvest cold storage period required for Anjou pears to ripen, allowing for market availability early in season. To analyze ethylene’s effect on eat," Working Papers 2009-16, School of Economic Sciences, Washington State University.
    • Handle: RePEc:wsu:wpaper:gallardo-4
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    File URL: http://faculty.ses.wsu.edu/WorkingPapers/Gallardo/WorkingPaper_16_TextWillingnessPayAnjouPearsDifferentConditioningTreatments.pdf
    File Function: First version, 2009
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    More about this item

    Keywords

    Conditioned Anjou pears; willingness-to-pay;

    JEL classification:

    • Q13 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agricultural Markets and Marketing; Cooperatives; Agribusiness
    • Q11 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Aggregate Supply and Demand Analysis; Prices
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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