IDEAS home Printed from https://ideas.repec.org/p/wrk/warwec/141.html
   My bibliography  Save this paper

Advertising and Entry Barriers Revisited

Author

Listed:
  • Cubbin, John

Abstract

In a paper in the Southern Economic Journal, 1974, R. Schmalansee has claimed to demonstrate that "even though established firms have built up loyalty to their brands or sell to inert customers, this does not give them any advantage to deter entry. Only if capital markets are serious imperfect and potential entrants lack valuable assets to use as collateral might the market position of the established firms hinder entry". This proposition was cited by Needham and repeated by Cchmalansee, in articles appearing in the journal of Industrial Economics, September, 1976. A fortiori, one might be led to suppose that in the absence of lagged effects advertising is quite powerless to create entry barriers.

Suggested Citation

  • Cubbin, John, 1979. "Advertising and Entry Barriers Revisited," The Warwick Economics Research Paper Series (TWERPS) 141, University of Warwick, Department of Economics.
    • Handle: RePEc:wrk:warwec:141
    as

    Download full text from publisher

    File URL: https://warwick.ac.uk/fac/soc/economics/research/workingpapers/1978-1988/twerp141.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wrk:warwec:141. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Margaret Nash (email available below). General contact details of provider: https://edirc.repec.org/data/dewaruk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.