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Strategy & structure of the pharmaceutical industry

Author

Listed:
  • Bernardo Batiz-Lazo

    (Open University Business School)

  • Sarah Holland

    (AstraZeneca)

Abstract

The case looks at the development of the modern pharmaceutical industry with an emphasis on events in the late 1990s. The various forces affecting the competitive environment around the discovery, development, production, distribution and marketing of prescription and non- prescription drugs are discussed in terms of their origins and recent developments.

Suggested Citation

  • Bernardo Batiz-Lazo & Sarah Holland, 2002. "Strategy & structure of the pharmaceutical industry," Industrial Organization 0211018, University Library of Munich, Germany.
    • Handle: RePEc:wpa:wuwpio:0211018
    Note: Type of Document - pdf; to print on HP/PostScript/Franciscan monk
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    File URL: https://econwpa.ub.uni-muenchen.de/econ-wp/io/papers/0211/0211018.pdf
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    JEL classification:

    • L - Industrial Organization

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