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“Kultur-Token” Sustainable Business Model: Visualizing, Tokenizing, and Rewarding Mobility Behavior in Vienna, Austria

Author

Listed:
  • Foster, Gillian Joanne
  • Lamura, Maddalena Josefin
  • Hackel, Jakob

Abstract

The report ”Kultur-Token Sustainable Business Model:Visualizing, Tokenizing, and Rewarding Mobility Behavior in Vienna, Austria” is the result of an ongoing scientific collaboration between the Research Institute for Cryptoeconomics and the City of Vienna. This case study uses business modeling to understand the project Kultur-Token and serves as a strategic tool for both the management team as well as external stakeholders. The report documents the process of development of the Kultur-Token, describes it’s purpose and features, the goals and stakeholders involved until the suspension of the test phase at the end of march 2020, as the Covid-19 pandemic restricted both mobility and cultural activities.

Suggested Citation

  • Foster, Gillian Joanne & Lamura, Maddalena Josefin & Hackel, Jakob, 2020. "“Kultur-Token” Sustainable Business Model: Visualizing, Tokenizing, and Rewarding Mobility Behavior in Vienna, Austria," Working Paper Series/Institute for Cryptoeconomics/Interdisciplinary Research 7777, WU Vienna University of Economics and Business.
    • Handle: RePEc:wiw:wus051:7777
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