Socio-cultural sphere: governance in new economy and impact on city branding
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References listed on IDEAS
- Pashkus, V., 2013. "Public sector in the new economy," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, 07 Public.
- Pashkus, M., 2013. "Investments in art: opportunities and challenges," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, July.
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Keywords
Socio-cultural sphere; new economy; cultural institutions; brand of St. Petersburg; strength of the brand (by Keller)brand of the territory; Y & R method;All these keywords.
JEL classification:
- L3 - Industrial Organization - - Nonprofit Organizations and Public Enterprise
- R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
- Z1 - Other Special Topics - - Cultural Economics
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CIS-2015-01-03 (Confederation of Independent States)
- NEP-CUL-2015-01-03 (Cultural Economics)
- NEP-IPR-2015-01-03 (Intellectual Property Rights)
- NEP-MKT-2015-01-03 (Marketing)
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