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Beyond ‘the Beamer, the boat and the bach’? A Content Analysis-Based Case Study of New Zealand Innovative Firms

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  • Les Oxley

    (University of Waikato)

  • Shangqin Hong

    (University of Canterbury)

  • Philip McCann

    (University of Groningen)

Abstract

In this paper we will use case studies to seek to understand the dynamic innovation processes at the level of the firm and to explain the apparent 'enigma' between New Zealand's recent innovation performance and economic growth. A text-mining tool, Leximancer, (version 4) was used to analyse the case results, based on content analysis. The case studies reveal that innovation in New Zealand firms can be best described as 'internalised', and the four key factors that affect innovation in New Zealand firms are ‘Product’, ‘Market’, ‘People’ and ‘Money’. New Zealand may be an ideal place for promoting local entrepreneurship, however, many market/technology opportunities cannot be realized in such a small and isolated economy, hence the poor economic performance.

Suggested Citation

  • Les Oxley & Shangqin Hong & Philip McCann, 2013. "Beyond ‘the Beamer, the boat and the bach’? A Content Analysis-Based Case Study of New Zealand Innovative Firms," Working Papers in Economics 13/12, University of Waikato.
    • Handle: RePEc:wai:econwp:13/12
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    File URL: https://repec.its.waikato.ac.nz/wai/econwp/1312.pdf
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    References listed on IDEAS

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    Keywords

    innovation; New Zealand; case study; content analysis;
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