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Rethinking the strategy of Amazon.com

Author

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  • Heng, Michael S.H.

    (Vrije Universiteit Amsterdam, Faculteit der Economische Wetenschappen en Econometrie (Free University Amsterdam, Faculty of Economics Sciences, Business Administration and Economitrics)

Abstract

The strategic challenge facing Amazon.com is that it is not able to convince the investment community that it is able to generate profits in the long run. The doubt of investors is well grounded. This paper argues that Amazon should make a strategic shift to operate as a provider of technical services and business consulting in the area of business-to-consumer e-commerce. At the same time it should reduce the range of the items sold on-line to, say, books and CDs, and treat this part of its business as a kind of research and development activity. Its avant garde status as e-commerce innovator and its track record in customer satisfaction have tremendous market value and can serve as an 'open sesame' to enter the huge market of e-commerce consulting. Its continuing survival and (hopefully) future profitability hold deeper implications for other dot.com companies and B2C e-commerce.

Suggested Citation

  • Heng, Michael S.H., 2001. "Rethinking the strategy of Amazon.com," Serie Research Memoranda 0007, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    • Handle: RePEc:vua:wpaper:2001-7
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    File URL: http://degree.ubvu.vu.nl/repec/vua/wpaper/pdf/20010007.pdf
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    Cited by:

    1. A. Malakis & S. S. Martinos & I. A. Hadjiagapiou & A. S. Peratzakis, 2004. "On The Wang–Landau Method Using Then-Fold Way," International Journal of Modern Physics C (IJMPC), World Scientific Publishing Co. Pte. Ltd., vol. 15(05), pages 729-740.
    2. Annette Taylor, 2003. "Chemical Patterns In Simple Flow Systems," Advances in Complex Systems (ACS), World Scientific Publishing Co. Pte. Ltd., vol. 6(01), pages 155-162.

    More about this item

    Keywords

    Amazon.com; financial market; B2C electronic commerce; strategy;
    All these keywords.

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • M13 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - New Firms; Startups
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce

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