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Brand Management Of Electronic Mass-Media In The Republic Of Uzbekistan

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  • Usman Sharifkhodjaev

Abstract

This paper discusses about brand management in the media market of the Republic of Uzbekistan. The author focuses on studyof leading websites of the country, such as “Daryo.uz” and “Anhor.uz”. Also in the paper based on the views of market participants identifies the main problems faced by the media in brand management. Key words: Brand, brand management, mass-media, electronic mass media

Suggested Citation

  • Usman Sharifkhodjaev, 2015. "Brand Management Of Electronic Mass-Media In The Republic Of Uzbekistan," Working papers 2015-03-17, Voice of Research.
    • Handle: RePEc:vor:issues:2015-03-17
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    Keywords

    brand; brand management; mass-media; electronic mass media;
    All these keywords.

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