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The cultural omnivorousness and the consumption of performing arts

Author

Listed:
  • Michele Bonazzi

    (Dept. of Management, Università Ca' Foscari Venice)

  • Francesco Casarin

    (Dept. of Management, Università Ca' Foscari Venice)

Abstract

This paper aims to understand and investigate the relationship between the cultural omnivorousness and the research of the artistic benefit in the fruition of cultural products. The hypothesis at the base of the research is that the omnivore, as an expert and consumer protagonist of his time and of his choices, moves in search of artistic enriching experiences based on the sense of re-enchantment and authenticity as an antidote to the experiential standardization and homologation. To search for the conceptual link between omnivorousness and artistic benefit, in the context of the fruition behaviors, this research aims to understand, through a mixed methods methodology, the point of view of the omnivore user and to investigate his cultural logic of distinction. The aim is to identify managerial implications for the planning of new business models in the cultural and artistic fields.

Suggested Citation

  • Michele Bonazzi & Francesco Casarin, 2018. "The cultural omnivorousness and the consumption of performing arts," Working Papers 11, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    • Handle: RePEc:vnm:wpdman:159
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    More about this item

    Keywords

    artistic benefit; arts management; co-creation of value; cultural omnivorousness; cultural processes; performing arts.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z11 - Other Special Topics - - Cultural Economics - - - Economics of the Arts and Literature

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