Literacy and Digital Storytelling: Sviluppo di nuovi prodotti per l'apprendimento esperienziale dei nativi digitali in ambito mussale: Il caso #smARTradio

Nowadays itÕs very important to instill in the new generations a civic sense of respect and love for the artistic heritage of our national monuments and museums. But how to engage the native digitals with museum environments often inadequate to host children, and with subjects such as history or art history that do not have a strong appeal like music, movies or other fields might have? This paper is divided in two parts. The first one aims to analyze the fundamental role that storytelling has in the museum environment as a learning strategy for the new generations. Different empirical cases will be analyzed, which deal with both museums and virtual museums around the world. In the second part of the paper, a model for a new social innovation project called #smARTradio will be analyzed. It is a project in which, leveraging technology, a participative approach is used to build contents for a virtual museum, describing artworks and monuments from the Friuli Venezia Giulia region. The target audience for this project is a public of families, schools, and tourists.