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Consolidating customer analytics at Mobistar Pragmatic Project Management in Business Intelligence

Author

Listed:
  • De Hertogh, S.
  • Janssens, M.
  • Viaene, S.

    (Vlerick Leuven Gent Management School)

Abstract

Strategic business intelligence (BI) projects are high risk – yet potentially high reward – endeavours. They typically involve substantial, multi-year investments in people and technology. Successfully completing such projects requires strong levels of organisational buy-in, cross-boundary communication, and, above all, managerial persistence. In this article, we want to highlight and open the discussion on a somewhat underexposed managerial phenomenon in BI projects: ‘bricolage’ – after the French word for ‘do-it-yourself’ (Ciborra, 1992).

Suggested Citation

  • De Hertogh, S. & Janssens, M. & Viaene, S., 2011. "Consolidating customer analytics at Mobistar Pragmatic Project Management in Business Intelligence," Vlerick Leuven Gent Management School Working Paper Series 2011-08, Vlerick Leuven Gent Management School.
    • Handle: RePEc:vlg:vlgwps:2011-08
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