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Optimal Multiproduct Prices in Differentiated Product Markets

Author

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  • María J. Moral

Abstract

This paper is devoted to the specification of price equations based on optimal pricing rules for multiproduct firms selling in vertically differentiated markets. The theoretical framework predicts how equilibrium prices depend on the location of products across segments, the firm market share and the firm specialization.

Suggested Citation

  • María J. Moral, 2002. "Optimal Multiproduct Prices in Differentiated Product Markets," Working Papers 0206, Universidade de Vigo, Departamento de Economía Aplicada.
    • Handle: RePEc:vig:wpaper:0206
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    More about this item

    Keywords

    multiproduct firm; optimal pricing; discrete choice; market segmentation; markup.;
    All these keywords.

    JEL classification:

    • D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection

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