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A Survey of Expectations of Bankers on the Factors Business Firms Use in Selecting a Bank

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Abstract

This paper reports the findings of a nation wide suiVey of American bankers. The SUIVey asked bankers to rank from a Jist the three most important factors a business firm considers when selecting a bank to conduct its day to day business. The paper presents the initial findings and then in a further analysis of the results, a study by bank asset size is undertaken. The purpose of this analysis is to identify the difference in a banker's relative ranking when bank size is taken into account.

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  • Rowan Trayler & J. Nielsen & B. Brown, 1994. "A Survey of Expectations of Bankers on the Factors Business Firms Use in Selecting a Bank," Working Paper Series 40, Finance Discipline Group, UTS Business School, University of Technology, Sydney.
    • Handle: RePEc:uts:wpaper:40
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    File URL: http://www.finance.uts.edu.au/research/wpapers/wp40.pdf
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