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Correspondence analysis and categorical conjoint measurement

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Abstract

We show the equivalence between the use of correspondence analysis (CA) of concadenated tables and the application of a particular version of conjoint analysis called categorical conjoint measurement (CCM). The connection is established using canonical correlation (CC). The second part introduces the interaction e¤ects in all three variants of the analysis and shows how to pass between the results of each analysis.

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  • Anna Torres, 2001. "Correspondence analysis and categorical conjoint measurement," Economics Working Papers 569, Department of Economics and Business, Universitat Pompeu Fabra.
    • Handle: RePEc:upf:upfgen:569
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    1. Michael Greenacre, 2008. "Correspondence analysis of raw data," Economics Working Papers 1112, Department of Economics and Business, Universitat Pompeu Fabra, revised Jul 2009.
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    More about this item

    Keywords

    Correspondence analysis; conjoint analysis; canonical correlation; categorical data;
    All these keywords.

    JEL classification:

    • C19 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Other
    • C88 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Other Computer Software

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