IDEAS home Printed from https://ideas.repec.org/p/unp/wpaman/201109.html
   My bibliography  Save this paper

The Influence of Ethics and Materialism of Consumer Buying Interest in Counterfeit Fashion Goods

Author

Listed:
  • Meydi Yusuf Dwiyanto

    (Department of Management and Business, Padjadjaran University)

Abstract

The purpose of this paper is to examine how does the consumer ethic, level of materialism and consumer buying interest in counterfeit fashion goods; to help company create effective anti-piracy strategy. Data is collected using random sampling method spread questionnaires to college student in Bandung. Multiple linear regression are conducted using Statistical Product and Service Solution (SPSS). The main contributor of the paper is to show consumer intention to buy counterfeited product are dependent on the attitudes they have toward counterfeits, which can be influenced by ethics and materialism. Materialism not high enough in college student they do not concern about luxurious of his life and buying interest toward counterfeit fashion goods was in low category.The paper contributes to inform companies to better understand and aware of consumer attitudes toward counterfeit goods so they can prevent losses.

Suggested Citation

  • Meydi Yusuf Dwiyanto, 2011. "The Influence of Ethics and Materialism of Consumer Buying Interest in Counterfeit Fashion Goods," Working Papers in Business, Management and Finance 201109, Department of Management and Business, Padjadjaran University, revised Dec 2011.
    • Handle: RePEc:unp:wpaman:201109
    as

    Download full text from publisher

    File URL: http://lp3e.fe.unpad.ac.id/wpaman/201109.pdf
    File Function: First version, 2011
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Ethics; Materialism; Buying Interest; Counterfeit goods; Fashion;
    All these keywords.

    JEL classification:

    • M0 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:unp:wpaman:201109. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Aldrin Herwany (email available below). General contact details of provider: https://edirc.repec.org/data/dmpadid.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.