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The Internet Marketing Solution Toward Creative Industries in Bandung

Author

Listed:
  • Aditya M Salya

    (Department of Management and Business, Faculty of Economy, Padjadjaran University)

Abstract

This paper discribe a role of internet marketing toward creative industries in Bandung. How Internet Marketing can help the creative industries to access the market through internet. Bandung, as emerging city for creative industries in Indonesia has shown the great developent of small medium entreprise, that create the potential market. We highlight what is the tools of internet marketing as promotion that make customer interest to buy the product and at the end the impact of internet marketing for their business in the future.

Suggested Citation

  • Aditya M Salya, 2010. "The Internet Marketing Solution Toward Creative Industries in Bandung," Working Papers in Business, Management and Finance 201011, Department of Management and Business, Padjadjaran University, revised Oct 2010.
    • Handle: RePEc:unp:wpaman:201011
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    File URL: http://lp3e.fe.unpad.ac.id/wpaman/201011.pdf
    File Function: First version, 2010
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    More about this item

    Keywords

    internet marketing; creative industries;

    JEL classification:

    • G0 - Financial Economics - - General

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