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Valutazione di progetti di investimento e-commerce attraverso le opzioni reali

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  • Giovanni Villani

Abstract

The traditional NPV (Net Present Value) method doesn't value opportunely the e-commerce investment projects which are characte\-rized by initial limited cash flows and a high uncertainty. The real options theory instead individuates the strategical opportunities as basic part of the project value. An e-commerce opportunity is more like exchange than simple call option, because there is uncertainty both in the gross project value (underlying asset) and in the investment costs (exercise price). Then we propose to value an american sequential exchange option that takes into account flexibility and sequence properties of e-commerce project investments.

Suggested Citation

  • Giovanni Villani, 2004. "Valutazione di progetti di investimento e-commerce attraverso le opzioni reali," Quaderni DSEMS 06-2004, Dipartimento di Scienze Economiche, Matematiche e Statistiche, Universita' di Foggia.
    • Handle: RePEc:ufg:qdsems:06-2004
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    1. repec:bla:jfinan:v:43:y:1988:i:5:p:1235-56 is not listed on IDEAS
    2. Geske, Robert & Johnson, Herb E, 1984. "The American Put Option Valued Analytically," Journal of Finance, American Finance Association, vol. 39(5), pages 1511-1524, December.
    3. Margrabe, William, 1978. "The Value of an Option to Exchange One Asset for Another," Journal of Finance, American Finance Association, vol. 33(1), pages 177-186, March.
    4. McDonald, Robert L & Siegel, Daniel R, 1985. "Investment and the Valuation of Firms When There Is an Option to Shut Down," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 26(2), pages 331-349, June.
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    Cited by:

    1. Giovanni Villani, 2004. "Valutazione di opzioni exchange attraverso la simulazione Monte Carlo e stima delle sensitivita'," Quaderni DSEMS 10-2004, Dipartimento di Scienze Economiche, Matematiche e Statistiche, Universita' di Foggia.

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    More about this item

    Keywords

    Real Options; Exchange Options; E-commerce investments;
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