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Análise dos Fatores Associados ao Consumo de Chocolates Gourmet em Goiânia

Author

Listed:
  • Juliana Cardoso dos Santos

    (FACE-UFG)

  • Priscila Casari

    (FACE-UFG)

Abstract

The aim of this study is to analyze the main factors related to the consumption of gourmet chocolate in Goiania. We used a exploratory and qualitative methodology through a questionnaire applied with gourmet chocolate consumers when they leave specialized stores. Results show that most consumers are women, young adult, with high schooling leval and average income around R$ 2,900.00. In addition, respondents reported that consumption is closely related to product differentiation and various psychological factors.

Suggested Citation

  • Juliana Cardoso dos Santos & Priscila Casari, 2017. "Análise dos Fatores Associados ao Consumo de Chocolates Gourmet em Goiânia," Working papers - Textos para Discussao do Curso de Ciencias Economicas da UFG 068, Curso de Ciencias Economicas da Universidade Federal de Goias - FACE.
    • Handle: RePEc:ufb:wpaper:068
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    File URL: https://files.cercomp.ufg.br/weby/up/118/o/TD_068.pdf
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    More about this item

    Keywords

    Chocolate; Gourmet; Consumption;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis

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