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Uma Análise Do Mercado De Consumo Colaborativo

Author

Listed:
  • Cintia Farago Guimarães

    (FACE-UFG, Ciências Econômicas)

  • Paulo Roberto Scalco

    (FACE-UFG, Ciências Econômicas)

Abstract

Recent innovations in technology have made possible the creation of a new market called, collaborative consumption. The collaborative consumption market is based on a mode of consumption that differs from the traditional way that people consume products in two significant ways: it engenders personal relationships between individuals who share a product; and it is environmentally sustainable. Through it’s mechanism of transforming goods into services and redistributing used goods to a network of new users, collaborative consumption affectively minimizes the production of new goods, thereby minimizing the environmental impact of large-scale consumption. This paper analyzes this new market from the perspective of New Institutional Economics, specifically utilizing theories of Transaction Cost, Social Capital, and Dilemma of Collective Action.

Suggested Citation

  • Cintia Farago Guimarães & Paulo Roberto Scalco, 2014. "Uma Análise Do Mercado De Consumo Colaborativo," Working papers - Textos para Discussao do Curso de Ciencias Economicas da UFG 041, Curso de Ciencias Economicas da Universidade Federal de Goias - FACE.
    • Handle: RePEc:ufb:wpaper:041
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    Keywords

    Collaborative Consumption; cooperation; evaluation mechanisms; technological innovations; New Institutional Economics;
    All these keywords.

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