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Can Words Breed or Kill Investment? Metaphors, Imagery, Affect and Investor Behaviour

Author

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  • Prast, Henriette

    (Tilburg University, Center For Economic Research)

  • Sanders, José
  • Leonhard, Olga

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Suggested Citation

  • Prast, Henriette & Sanders, José & Leonhard, Olga, 2018. "Can Words Breed or Kill Investment? Metaphors, Imagery, Affect and Investor Behaviour," Discussion Paper 2018-014, Tilburg University, Center for Economic Research.
    • Handle: RePEc:tiu:tiucen:98113f5e-7f71-49aa-b3f7-83fe9a452703
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    Keywords

    conceptual metaphors; imagery; affect; FAMILIARITY; risk perception; gender;
    All these keywords.

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