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Formation and development of marketing channel management theory

Author

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  • Kiryukov, Sergey I.

Abstract

In this paper the problems of formation and development of marketing channel management theory are considered. The definition and components of marketing channels are presented. Marketing channel management process and key management decisions are described. The major stages of marketing channel management theory evolution are provided. Perspectives of marketing channel management theory development and issues of demand chain management concept are considered. Executive summary is available at p. 42.

Suggested Citation

  • Kiryukov, Sergey I., 2011. "Formation and development of marketing channel management theory," Working Papers 825, Graduate School of Management, St. Petersburg State University.
    • Handle: RePEc:sps:wpaper:825
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    File URL: https://dspace.spbu.ru/handle/11701/825
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