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Online Sales Impact on Management Strategies in Times of Pandemic

Author

Listed:
  • Oana Horhogea

    (Alexandru Ioan Cuza University, Romania)

Abstract

Internationally, the pandemic represented a threat to the economy. Managers sensed that a threat to their companies was coming and worked to protect them. This protection has been directed at assets, customers and jobs. The impact of the pandemic has varied from sector to sector and company to company, exposing vulnerabilities. While before the pandemic the changes in a company associated with digitization were a major challenge, the closure of retail premises has led to a pressing need to reorganize and embrace online commerce as widely as possible by creating or multiplying online sales channels. The use of online sales channels became so important that it was soon followed by a new phase, of research, based on all the information collected from customers.

Suggested Citation

  • Oana Horhogea, 2023. "Online Sales Impact on Management Strategies in Times of Pandemic," Scientia Moralitas Conference Proceedings 01273, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:scmowp:01273
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    Keywords

    management strategies; pandemic; online sales; impact; companies;
    All these keywords.

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