IDEAS home Printed from https://ideas.repec.org/p/smo/raiswp/0440.html
   My bibliography  Save this paper

Boeing 737 Max Crisis of 2018–2019: A Content Analysis

Author

Listed:
  • Donald Thompson

    (University of Maryland Global Campus, USA; Indiana University of Pennsylvania)

Abstract

This exploratory study seeks to critically analyze the Boeing 737 MAX cri-sis of 2018–2019. The study uses Situational Crisis Communication Theory (SCCT) and Image Restoration Theory to frame Boeing's strategic response. Using content analysis methods, the study identifies the evolution of public perception of the crisis and the evolving media narrative during the crisis timeframe. The study focuses on the relationship between Boeing's crisis response and stock valuation. It suggests that Boeing's initial denial, followed by the delayed acknowledgment of responsibility—all framed through SCCT and Image Restoration Theory—significantly impacted the company's market valuation compared to its primary competitor, Airbus. The study underscores that crisis communication is a complex endeavor, highlighting the importance of timely and transparent communications to restore public confidence in the case of high-stakes crises.

Suggested Citation

  • Donald Thompson, 2024. "Boeing 737 Max Crisis of 2018–2019: A Content Analysis," RAIS Conference Proceedings 2022-2024 0440, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:raiswp:0440
    as

    Download full text from publisher

    File URL: https://rais.education/wp-content/uploads/2024/10/0440.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:smo:raiswp:0440. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard David (email available below). General contact details of provider: http://rais.education/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.