IDEAS home Printed from https://ideas.repec.org/p/smo/raiswp/0280.html
   My bibliography  Save this paper

The Contemporary Trends in Advertising Services Global Market

Author

Listed:
  • Lia Anton

    (Manager Iasi TV Life, Romania)

  • Zorina Siscan

    (Academy of Economic Studies of Moldova, Republic of Moldova)

Abstract

One of the powerful driving forces in any business is advertising. Business internationalization contributes to the constitution of the global market of advertising services that also is digitalized. In this article, the authors aim to uncover and explore the contemporary trends in the global market of advertising services, under globalization and digitalization socio-economic megatrends. Methodology and Results: Leaned upon the evolutionary approach to the global market of advertising services, and the analysis of relevant statistical data, the authors have systematized the main trends observed in global advertising services market and provided explanations for these trends. They also have identified and analyzed the particular directions within these general trends. Furthermore, the authors have paid attention to the shifts in global market of advertising services produced by the COVID-19 pandemic crisis and offered recommendations which, alongside the outcomes of the article, may help businesses to develop their strategies in line with the revealed and systematized trends and particular directions in order to become more competitive at the contemporary global market of advertising services. In this context a concept of performance advertising has been introduced.

Suggested Citation

  • Lia Anton & Zorina Siscan, 2023. "The Contemporary Trends in Advertising Services Global Market," RAIS Conference Proceedings 2022-2024 0280, Research Association for Interdisciplinary Studies.
    • Handle: RePEc:smo:raiswp:0280
    as

    Download full text from publisher

    File URL: https://rais.education/wp-content/uploads/2023/07/0280.pdf
    File Function: Full text
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Contemporary Trend; Global Market; Advertising Service; Performance Advertising JEL Classification: F0; M3;
    All these keywords.

    JEL classification:

    • F0 - International Economics - - General
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:smo:raiswp:0280. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard David (email available below). General contact details of provider: http://rais.education/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.