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The Stackelberg Model as a Partial Solution to the Problem of Pricing in a Network

Author

Listed:
  • Jolian McHardy

    (Department of Economics, The University of Sheffield)

  • Michael Reynolds

    (School of International Studies, University of Bradford)

  • Stephen Trotter

    (Centre for Economic Policy, University of Hull)

Abstract

We consider an application of the Stackelberg leader-follower model in prices in a simple two-firm network as a possible way to help resolve externalities that can be harmful to firm profit and welfare. Whilst independent pricing on the network yields lower profit and sometimes even lower welfare than monopoly pricing, we show that by allowing the firms to collude on some prices in a first-stage and set remaining prices independently (competitively) in a second stage, both profit and welfare gains can be made.

Suggested Citation

  • Jolian McHardy & Michael Reynolds & Stephen Trotter, 2012. "The Stackelberg Model as a Partial Solution to the Problem of Pricing in a Network," Working Papers 2012008, The University of Sheffield, Department of Economics.
    • Handle: RePEc:shf:wpaper:2012008
    as

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    File URL: http://www.shef.ac.uk/economics/research/serps/articles/2012_008.html
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    References listed on IDEAS

    as
    1. Economides, Nicholas & Salop, Steven C, 1992. "Competition and Integration among Complements, and Network Market Structure," Journal of Industrial Economics, Wiley Blackwell, vol. 40(1), pages 105-123, March.
    2. Mas-Colell, Andreu & Whinston, Michael D. & Green, Jerry R., 1995. "Microeconomic Theory," OUP Catalogue, Oxford University Press, number 9780195102680.
    3. Jolian Mchardy, 2006. "Complementary Monopoly And Welfare: Is Splitting Up So Bad?," Manchester School, University of Manchester, vol. 74(3), pages 334-349, June.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Stackelberg; pricing; network;
    All these keywords.

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation

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