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Application of AHP method in external strategic analysis of the selected organization

Author

Listed:
  • Terezie Bartuskova

    (VSB - TU Ostrava)

  • Ales Kresta

    (VSB - TU Ostrava)

Abstract

Strategic management belongs indisputably to the activities enabling long-term development of the organization. Managers must decide on future actions. The first step of the process is strategic analysis, which helps to identify and to describe organizational internal and external environment. SWOT analysis is the most frequently applied method which enables synthesis of partial results of external and internal analyses. The paper is focused on external part of SWOT analysis. The aim is to propose evaluation of the partial results of external strategic analyses, which are basis for creation of external part of SWOT matrix. Analytic hierarchy process is used for the evaluation and this method is applied on data of the selected organization.

Suggested Citation

  • Terezie Bartuskova & Ales Kresta, 2015. "Application of AHP method in external strategic analysis of the selected organization," Proceedings of Economics and Finance Conferences 2204770, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:iefpro:2204770
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    File URL: https://iises.net/proceedings/4th-economics-finance-conference-london/table-of-content/detail?cid=22&iid=007&rid=4770
    File Function: First version, 2015
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    Citations

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    Cited by:

    1. Tanrıverdi, Gökhan & Lezki, Şenay, 2021. "Istanbul Airport (IGA) and quest of best competitive strategy for air cargo carriers in new competition environment: A fuzzy multi-criteria approach," Journal of Air Transport Management, Elsevier, vol. 95(C).
    2. Svetla Stoilova & Nolberto Munier, 2021. "Analysis of Policies of Railway Operators Using SWOT Criteria and the SIMUS Method: A Case for the Bulgarian Railway Network," Sustainability, MDPI, vol. 13(12), pages 1-21, June.

    More about this item

    Keywords

    Analytic Hierarchy Process; external environment; strategic analysis; SWOT analysis.;
    All these keywords.

    JEL classification:

    • C51 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Construction and Estimation
    • L10 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - General

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