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Consumer behaviour in the tourism market typology

Author

Listed:
  • Adriana Csikósová

    (Technical University of Ko?ice)

  • Katarína ?ulková

    (Technical University of Ko?ice)

  • Mária Jano?ková

    (Technical University of Ko?ice)

Abstract

The content of the contribution was an analysis of consumer behaviour in the area of tourism in the region of Slovakia. Contribution achieved the aim according theoretical and practical knowledge of the subject area to analyse the main factors influencing the consumer in tourism and specify a typology of customer in response to various segmentation variables. Research made in the region of Slovakia was connected with specification of consumers? typology by using of cluster analysis at the market of tourism according psychographic, demographical variables and single consumer?s behaviour in the individual segments. The research results were the basis for the formulation of conclusions and proposals for further research in the area of tourism market.

Suggested Citation

  • Adriana Csikósová & Katarína ?ulková & Mária Jano?ková, 2019. "Consumer behaviour in the tourism market typology," Proceedings of Business and Management Conferences 8612324, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:ibmpro:8612324
    as

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    File URL: https://iises.net/proceedings/10th-business-management-conference-paris/table-of-content/detail?cid=86&iid=002&rid=12324
    File Function: First version, 2019
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    More about this item

    Keywords

    Consumer behaviour; Marketing research; Segmentation; Tourism; Typology; Slovakia;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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