Towards A More Universal Understanding Of Content Marketing: The Contribution Of Academic Research
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References listed on IDEAS
- Ahmet Andac & Ferdi Akbiyik & Ahmet Karkar, 2016. "Customer Satisfaction Factor in Digital Content Marketing: Isparta Province as an Example," International Journal of Social Science Studies, Redfame publishing, vol. 4(5), pages 124-135, May.
- Barigozzi, Francesca & Ma, Ching-to Albert, 2018.
"Product differentiation with multiple qualities,"
International Journal of Industrial Organization, Elsevier, vol. 61(C), pages 380-412.
- F. Barigozzi & C. A. Ma, 2016. "Product Differentiation with Multiple Qualities," Working Papers wp1075, Dipartimento Scienze Economiche, Universita' di Bologna.
- Francesca Barigozzi & Ching-to Albert Ma, 2017. "Product Differentiation with Multiple Qualities," Boston University - Department of Economics - Working Papers Series WP2018-003, Boston University - Department of Economics.
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More about this item
Keywords
content marketing; content marketing research; marketing theory; content analysis; social media;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M00 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - General - - - General
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