IDEAS home Printed from https://ideas.repec.org/p/sek/ibmpro/3105064.html
   My bibliography  Save this paper

Does the Country of Origin matters for hybrid products?

Author

Listed:
  • Anca Tamas

    (Bucharest University of Economic Studies)

Abstract

Purpose-the aim of the paper is to assess how is Country of origin perceived for the hybrid products by the Romanian consumers. Design/methodology/approach-statistical analyze and econometric methods, using SPSS, the Pearson correlation, the cluster method, the t-test; critical assessment of literature review; quantitative methods: 126 online questionnaires. Findings-Country of origin is important for buying decision in the case of hybrid products; Country of Brand is mostly perceived as the Country of Origin of the considered hybrid products; identifying the Country of Origin is more demanding for hybrid products. Practical implications-considering the consumers? opinions on the Country of Origin for the hybrid products retailers could emphasize the Country of Brand. Originality/value-providing an insight of an area with only few researches and an insight on the Romanian consumers. Limitations-the respondents were only from the South part of Romania

Suggested Citation

  • Anca Tamas, 2015. "Does the Country of Origin matters for hybrid products?," Proceedings of Business and Management Conferences 3105064, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:ibmpro:3105064
    as

    Download full text from publisher

    File URL: https://iises.net/proceedings/2nd-business-management-conference-madrid/table-of-content/detail?cid=30&iid=015&rid=5064
    File Function: First version, 2015
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    country of origin; hybrid products;

    JEL classification:

    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sek:ibmpro:3105064. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Klara Cermakova (email available below). General contact details of provider: https://iises.net/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.