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An Empirical Investigation on Factors Influencing SNS Addiction

Author

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  • Jong Uk Kim

    (Sungkyunkwan University)

Abstract

Along with the recent advances of mobile internet technology, use of social network service(SNS) is very common among adolescents or college students in their daily lives. Although there have been a lot of studies on Internet addiction or mobile phone addiction, however, there were little research on SNS addiction so far. Scholars investigated somewhat broader and obscure phenomenon of Internet addiction. In this regard, the current study tried to examine factors which influence SNS addiction behavior. Unlike Internet addiction, there are positive influencing factors such socialization, enjoyment as well as problematic ones like loneliness. Data were collected from college students in Korea to examine how those factors influence addiction behavior and hypotheses were tested using the partial least square method. All three factors, socialization, enjoyment, and loneliness, were found significantly influenced SNS addiction and socialization was positively associated with enjoyment.

Suggested Citation

  • Jong Uk Kim, 2015. "An Empirical Investigation on Factors Influencing SNS Addiction," Proceedings of Business and Management Conferences 2304518, International Institute of Social and Economic Sciences.
    • Handle: RePEc:sek:ibmpro:2304518
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    File URL: https://iises.net/proceedings/business-management-conference-vienna/table-of-content/detail?cid=23&iid=010&rid=4518
    File Function: First version, 2015
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    More about this item

    Keywords

    SNS addiction; enjoyment; socialization; loneliness; Internet;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • L82 - Industrial Organization - - Industry Studies: Services - - - Entertainment; Media

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