A ?SWOT Analysis? on Business Operators in Thailand for the High-Speed Rail Project: Case Study of Phitsanulok Province

The High-Speed Rail (the ?HSR?) Project is a development scheme initiated by the Thai government where the main purpose is to respond to and to accommodate the expansion of the city, the population growth, the domestic and international economics, and to reduce transportation costs. This research aims to analyze and evaluate the likelihood of the economic impact from developing a high speed intercity railway, using ?Phitsanulok Province?, which is a mid-sized city, as a case study.The objective of this study is to analyze the surrounding conditions and potentials and to render the SWOT Analysis and impacts of being an HSR station, and to provide recommendation in relation to business opportunities, adjustment and development to business entrepreneurs in Phitsanulok Province.The methodology of this research framework in this project uses a combined method, namely, 1) documentary study, deriving from the compilation of primary information from researches of other countries which have HSR, 2) the survey research of the desire for HSR, and 3) an in-depth interview.The results received from this study found the following:1. This study aims to analyze and consider the pros and cons of implementing an HSR in the province and to look into the likely economic and financial consequences of such a development. The SWOT Analysis (Strengths-Weaknesses-Opportunities and Threats)2.The impact and potential effects which may occur to the business entrepreneurs can be divided into four groups:a) Those that may benefit,b) Those that may face some risks, c) Those that may need to adjust their core businessd) New Businesses in relation to various services